#IgniteThePowerWithin
#IgniteThePowerWithin

Campaign schedule posters for each
sport were created. Three different
levels of photographers were used,
determined by each sport's budget
for the year.
The look + feel of the
campaign was created to align the
Sun Devil Athletics marketing materials
with the overarching University brand +
campaign, "On my way to a better life."
Each sport was given the opportunity
to select a hashtag to represent their
drive for the year, within this umbrella.
Athlete's were photographed in moments
that highlighted the athletics them,
IGNITE THE POWER WITHIN

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

cr8@ sun devil athletics,
arizona state university

#IgniteThePowerWithin
#IgniteThePowerWithin
wells_PORTFOLIO_asu2pstr3.jpg
wells_PORTFOLIO_asu2pstr4.jpg
wells_PORTFOLIO_asu2pstr5.jpg
wells_PORTFOLIO_asu2pstr6.jpg
#IgniteThePowerWithin
#IgniteThePowerWithin
wells_PORTFOLIO_asu2pstr3.jpg
wells_PORTFOLIO_asu2pstr4.jpg
wells_PORTFOLIO_asu2pstr5.jpg
wells_PORTFOLIO_asu2pstr6.jpg
#IgniteThePowerWithin

Campaign schedule posters for each
sport were created. Three different
levels of photographers were used,
determined by each sport's budget
for the year.
The look + feel of the
campaign was created to align the
Sun Devil Athletics marketing materials
with the overarching University brand +
campaign, "On my way to a better life."
Each sport was given the opportunity
to select a hashtag to represent their
drive for the year, within this umbrella.
Athlete's were photographed in moments
that highlighted the athletics them,
IGNITE THE POWER WITHIN

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

cr8@ sun devil athletics,
arizona state university

#IgniteThePowerWithin
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