Campaign schedule posters for each
sport were created. Three different
levels of photographers were used,
determined by each sport's budget
for the year. The look + feel of the
campaign was created to align the
Sun Devil Athletics marketing materials
with the overarching University brand +
campaign, "On my way to a better life."
Each sport was given the opportunity
to select a hashtag to represent their
drive for the year, within this umbrella.
Athlete's were photographed in moments
that highlighted the athletics them,
IGNITE THE POWER WITHIN.
Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator
cr8@ sun devil athletics,
arizona state university