APS
APS

APS is Arizona’s largest + longest-serving
electric utility, with more than 1.1 million
customers in 11 of the state’s 15 counties.
Established brand guideline standards to design,
produce, art direct + oversee B2C + B2B collateral.
Documented within the Identity Standards Guide,
Identity Users Guide, templates + brand material
website for third party vendor use.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

cr8@ Fisher

wells_aps02.jpg
wells_aps03.jpg
wells_aps04.jpg
APS
wells_aps02.jpg
wells_aps03.jpg
wells_aps04.jpg
APS

APS is Arizona’s largest + longest-serving
electric utility, with more than 1.1 million
customers in 11 of the state’s 15 counties.
Established brand guideline standards to design,
produce, art direct + oversee B2C + B2B collateral.
Documented within the Identity Standards Guide,
Identity Users Guide, templates + brand material
website for third party vendor use.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

cr8@ Fisher

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