APS is Arizona’s largest + longest-serving
electric utility, with more than 1.1 million
customers in 11 of the state’s 15 counties.
Established brand guideline standards to design,
produce, art direct + oversee B2C + B2B collateral.
Documented within the Identity Standards Guide,
Identity Users Guide, templates + brand material
website for third party vendor use.
Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator