1.618 is a mathematical proportion that represents universal harmony.
Imagination, nature + beauty at the service of a world in constant evolution.
Specializing in Photo/Video Art Direction/Management + Experience Brand Creation/Development.
PHOTO / VIDEO . ART DIRECTION . MANAGEMENT .
S K I L L . S E T .
Conceptual thinking with a solid understanding
of the creative process.
Ability to develop photo strategies + direct the translation of these strategies in support of the Brand story while adhering to them.
Ability to direct + manage broad range of world
class photographers, models, stylists, + photo support talent while maintaining positive team collaboration + motivation throughout.
Constantly aware of current/developing photo
talent + ability to recognize if Brand appropriate.
Strong organizational skills + impeccable attention
to detail + -the big picture-.
Executes effectively by using resources efficiently, meeting deadlines, + keeping others informed of work plans + progress toward goals.
Ability to adapt to emerging priorities +
Attuned to the fashion industry + aware of
Strong communication + interpersonal skills while understanding + fulfilling the Brand story.
Ability to work independently + with others in
a fast paced environment
Extremely high taste level + aesthetic.
T A S K S .
D E V E L O P M E N T .
Collaborates with the Creative Director, Art Directors, + Client to accurately interpret the creative vision for all shoots.
Creation of directional photo boards + presentation deck for Final Creative Strategy under the guidance of Creative Director
Partners with Creative Director + Client to ensure shot list fulfills all marketing needs for both print + web + is aligned with the Brand + communicates a consistent message
Develops relationships with key photographers, stylists + agencies who can get the business to -next- in terms of talent, locations, concepts, etc., + manage these relationships
Partners with creative team to create photo strategies that support initiatives + business goals + is responsible for making final photo decisions/suggestions
Pushes the reach, aspiration + look of the shoot to support Brand message
Partners with Creative Director + Client on photo production + talent allocation for assigned photo shoots
S A M P L E . C O O R D I N A T I O N .
Requesting, receipt, return, tracking of samples + stock inventory
Storage/organization of samples
Negotiate the talent contracts + image usage to conform to approved guidelines, both for studio + location on-figure shoots
S C H E D U L I N G .
Booking Studio Time
Hiring Freelance : Photographers . Stylist . Digital Tech . Models . Manicurist . Hair/Makeup Artist . Assistants as needed
Transportation of crew + wardrobe when needed
M A N A G I N G . P R O D U C T I O N .
Consistently provides coaching + feedback to assigned associates/freelancers to ensure execution meets expectations.
Steps in for Creative Director to cover meetings + be photo decision maker when s/he is unavailable
Makes final photo selection decisions/suggestions for all assigned projects as needed
Partners with Creative Director + Client to manage + be accountable for each shoot to allocated budget
Attend pre shot meetings + support Creative Director + team
Acts as a liaison + resource between the Client, freelance crews + talent
Request receipt, return, + tracking of merchandise associated with samples.
Verifies, manages, processes + documents all expenditures associated with each shoot, adjusting budgets as necessary to accommodate required creative vision.
Maintains a high level of knowledge for Brand-message fulfillments. Identifies + resolves discrepancies / availability issues + communicate changes to support photography execution.
Works proactively to reduce scheduling conflicts. Collaborates + communicates with all parties involved to ensure timelines are met.
Responsible for the photography schedule + meeting image delivery deadlines for each project
Drives + owns projects + keeps partners + leaders consistently informed at all times
Leads photo shoot crew through roadblocks + unexpected challenges on shoots
EXPERIENCE . BRAND . CREATION . STORYTELLING .
S K I L L . S E T .
Engaging knowledge + experience to create
moments of inspired + relevant design execution.
Highly motivated, energetic + seasoned design
+ brand building skills.
"Attitude is the mind's paintbrush : it can color
High aspirations are only realized through
T A S K S .
Art direction: photo, video editing, print
Brand development + management
Brand environments: interior installations, exhibitions + trade shows,
environmental graphic communications, signage systems + way-finding
Innovative packaging, collateral, advertising, newsletters, books,
direct + sales marketing
Virtual: UI Web site design, micro-sites, ad campaigns/banners,
newsletters, email + marketing programs, social networking
(profile updates, application design, brand management)
Prepress, production + presentation
Press check + vendor relations
Pristine organization + file management
Dedication, respect + passion