ASU Athletics Fall 2017  Football Ad Campaign   The Sun Devil Athletics 2017 football  campaign is a comprehensive effort  designed to achieve department ticket  sales and business goals while attaining  high levels of alignment between the ASU  enterprise and Sun Devil brands. The  campaign seeks to maximize affinity and  loyalty for ASU and Sun Devil Athletics,  measured through brand perceptions,  ticket purchases, event attendance  and social engagement/sentiment.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The Sun Devil Athletics 2017 football
campaign is a comprehensive effort
designed to achieve department ticket
sales and business goals while attaining
high levels of alignment between the ASU
enterprise and Sun Devil brands. The
campaign seeks to maximize affinity and
loyalty for ASU and Sun Devil Athletics,
measured through brand perceptions,
ticket purchases, event attendance
and social engagement/sentiment.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

  ASU Athletics Fall 2017  Football Ad Campaign   The creative materials seek to portray  the strength of character, talent, knowledge,  skills, optimism and inventiveness to conquer  all challenges on and off the field. During  the game, and in life, Sun Devils find new  ways to win, gain the edge and create a  brighter future. A sense of reinvention,  powered by a diverse team of elite talent  strengthened by “Sun Devil Nation,” is also  woven into the collateral messaging.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The creative materials seek to portray
the strength of character, talent, knowledge,
skills, optimism and inventiveness to conquer
all challenges on and off the field. During
the game, and in life, Sun Devils find new
ways to win, gain the edge and create a
brighter future. A sense of reinvention,
powered by a diverse team of elite talent
strengthened by “Sun Devil Nation,” is also
woven into the collateral messaging.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

  ASU Athletics Fall 2017  Football Ad Campaign   The campaign targets one of the largest  alumni and fan bases in the country,  seeking to inspire its audience through  the universal ideals represented in collegiate  competition — toughness, agility, speed,  teamwork and hope. A focus on building  loyalty among moderately to low-engaged  fans, alumni and students as well as the most  loyal of the fan base is seen in the images  and messaging highlighted throughout  campaign materials.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The campaign targets one of the largest
alumni and fan bases in the country,
seeking to inspire its audience through
the universal ideals represented in collegiate
competition — toughness, agility, speed,
teamwork and hope. A focus on building
loyalty among moderately to low-engaged
fans, alumni and students as well as the most
loyal of the fan base is seen in the images
and messaging highlighted throughout
campaign materials.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

  ASU Athletics Fall 2017  Football Ad Campaign   Music, imagery, voice-overs, copy and  scripts are seamless and consistent. A  united tone encourages the reader/ viewer/listener to connect with the  Sun Devil football team and the strength and commitment of its players. The tone  conveys a sense of innovation and forward- thinking, a journey toward a brighter future.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

Music, imagery, voice-overs, copy and
scripts are seamless and consistent. A
united tone encourages the reader/
viewer/listener to connect with the
Sun Devil football team and the strength
and commitment of its players. The tone
conveys a sense of innovation and forward-
thinking, a journey toward a brighter future.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

  ASU Athletics Fall 2017 Football Ad Campaign    SUN DEVIL TOUGH  —  “EVERY DAY IS GAME DAY“  — adidas  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

SUN DEVIL TOUGH
“EVERY DAY IS GAME DAY“
— adidas

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

  ASU Athletics Fall 2017  Football Ad Campaign   The Sun Devil Athletics 2017 football  campaign is a comprehensive effort  designed to achieve department ticket  sales and business goals while attaining  high levels of alignment between the ASU  enterprise and Sun Devil brands. The  campaign seeks to maximize affinity and  loyalty for ASU and Sun Devil Athletics,  measured through brand perceptions,  ticket purchases, event attendance  and social engagement/sentiment.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university
  ASU Athletics Fall 2017  Football Ad Campaign   The creative materials seek to portray  the strength of character, talent, knowledge,  skills, optimism and inventiveness to conquer  all challenges on and off the field. During  the game, and in life, Sun Devils find new  ways to win, gain the edge and create a  brighter future. A sense of reinvention,  powered by a diverse team of elite talent  strengthened by “Sun Devil Nation,” is also  woven into the collateral messaging.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university
  ASU Athletics Fall 2017  Football Ad Campaign   The campaign targets one of the largest  alumni and fan bases in the country,  seeking to inspire its audience through  the universal ideals represented in collegiate  competition — toughness, agility, speed,  teamwork and hope. A focus on building  loyalty among moderately to low-engaged  fans, alumni and students as well as the most  loyal of the fan base is seen in the images  and messaging highlighted throughout  campaign materials.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university
  ASU Athletics Fall 2017  Football Ad Campaign   Music, imagery, voice-overs, copy and  scripts are seamless and consistent. A  united tone encourages the reader/ viewer/listener to connect with the  Sun Devil football team and the strength and commitment of its players. The tone  conveys a sense of innovation and forward- thinking, a journey toward a brighter future.  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university
  ASU Athletics Fall 2017 Football Ad Campaign    SUN DEVIL TOUGH  —  “EVERY DAY IS GAME DAY“  — adidas  Conceptualization, design + production. Adobe InDesign, Photoshop + Illustrator  Addy Award · Silver   cr8@ sun devil athletics, arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The Sun Devil Athletics 2017 football
campaign is a comprehensive effort
designed to achieve department ticket
sales and business goals while attaining
high levels of alignment between the ASU
enterprise and Sun Devil brands. The
campaign seeks to maximize affinity and
loyalty for ASU and Sun Devil Athletics,
measured through brand perceptions,
ticket purchases, event attendance
and social engagement/sentiment.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The creative materials seek to portray
the strength of character, talent, knowledge,
skills, optimism and inventiveness to conquer
all challenges on and off the field. During
the game, and in life, Sun Devils find new
ways to win, gain the edge and create a
brighter future. A sense of reinvention,
powered by a diverse team of elite talent
strengthened by “Sun Devil Nation,” is also
woven into the collateral messaging.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

The campaign targets one of the largest
alumni and fan bases in the country,
seeking to inspire its audience through
the universal ideals represented in collegiate
competition — toughness, agility, speed,
teamwork and hope. A focus on building
loyalty among moderately to low-engaged
fans, alumni and students as well as the most
loyal of the fan base is seen in the images
and messaging highlighted throughout
campaign materials.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

Music, imagery, voice-overs, copy and
scripts are seamless and consistent. A
united tone encourages the reader/
viewer/listener to connect with the
Sun Devil football team and the strength
and commitment of its players. The tone
conveys a sense of innovation and forward-
thinking, a journey toward a brighter future.

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

ASU Athletics Fall 2017
Football Ad Campaign

SUN DEVIL TOUGH
“EVERY DAY IS GAME DAY“
— adidas

Conceptualization, design + production.
Adobe InDesign, Photoshop + Illustrator

Addy Award · Silver

cr8@ sun devil athletics,
arizona state university

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